For group health and benefits brokers · Updated October 13, 2026
Group health and employee benefits leads: new Florida employers
Small employers don't have to offer health coverage, so benefits are a choice someone has to explain. FiledToday sends your county's new businesses each weekday, team-building industries first.
Free sampleNo cardOwner phone on every lead
Short answer
How do benefits brokers find new small employers in Florida?
Start with new business filings in industries that build teams early, like medical practices, professional firms, and contractors. Between August 17 and October 9, 2026, Florida registered about 10,513 new businesses a week, about 1,977 of them in industries that build teams early. FiledToday sends the ones in your county each weekday with the owner's name, phone number, and full mailing address, for $99 to $249 a month per county.
- New Florida businesses a week10,513
- In industries that build teams early1,977 a week
- Busiest county for theseMiami-Dade, 379 a week
- On every leadOwner, phone, mailing address
- Price$99 to $249 a month per county
Why new employers
Why are new employers good benefits prospects?
Below 50 employees, benefits are a recruiting choice, and someone has to explain the options.
A choice, not a mandate
The ACA employer requirement starts at 50 full-time-equivalent employees. Smaller employers offer benefits to compete for staff.
The owner needs coverage too
Someone who left a job to start a business often lost employer coverage the same month.
More options than a group plan
Group health, an ICHRA, a QSEHRA for employers under 50, plus dental, vision, life, and disability.
It travels with payroll and comp
If you also write P&C or partner with a PEO, the first hire opens all three conversations.
Who to call first
Which new businesses should benefits brokers call first?
- Medical, dental, and professional practicesCompeting for licensed staff, and often started by people leaving a group practice.
- Technology and consulting firmsSmall teams that recruit from employers with benefits.
- Schools, childcare, and training businessesStaff-heavy from day one.
- Contractors and trucking companies with W-2 crewsBenefits help them keep skilled workers.
The first call
What to say on the first call
"Hi, is this [name]? This is [your name] with [agency]. I saw [business name] just registered with the state, congratulations. A lot of new owners I talk to just left a job with benefits and haven't sorted out coverage for themselves yet, let alone a team. Is that something you're working on?"
Lead with what the owner is about to deal with, not with what you sell.
Before you dial, check the calling rules. The TCPA, Do Not Call lists, and Florida's calling hours apply to every industry.
The list
What's on every lead?
- Business name, entity type, and filing date
- The full principal and mailing address from the filing
- Owner or officer name
- The owner's phone number on every delivered lead, with email and website when found
- A category from the business name (contractor, restaurant, salon, trucking, and so on)
Delivered each weekday morning by email, Google Sheets, or CSV, filtered to your county. Holding companies, filing services, and out-of-state entities are removed first.
Straight talk
What these are, and aren't
- They are businesses that just registered in your county, with practices, professional firms, and other early hirers sorted first if you ask.
- They aren't inbound requests. The owner hasn't asked anyone for help yet. You can be the first call, not the fifth.
- They're public, but rarely called. Anyone can download the state's filings, but the files have no phone numbers and are full of holding companies, so almost no one works them. You get each business the morning after it registers, with the owner's number already found.
Lead sources
How do new-business lists compare to other employee benefits leads?
| Lead source | What you get | Timing | Usually priced |
|---|---|---|---|
| Health quote requests | An owner who filled out a quote form | When they shop | Per lead, often shared |
| Renewal (X-date) lists | Existing groups with a known renewal date | Once a year, at renewal | Subscription |
| Payroll and PEO partnerships | Clients a partner sends you | When the partner sells | Revenue share |
| New-business lists (FiledToday) | Businesses registered in the last few days, with the owner's phone | Days after filing | Flat monthly price per county |
Renewal lists put you in a yearly race against the incumbent broker. A new employer doesn't have one.
Where are the most new businesses?
| County | Matching filings | Per week |
|---|---|---|
| Miami-Dade | 2,953 | 379 |
| Broward | 1,777 | 228 |
| Palm Beach | 1,163 | 149 |
| Orange | 1,126 | 144 |
| Hillsborough | 1,056 | 135 |
| Lee | 614 | 79 |
| Duval | 569 | 73 |
| Polk | 534 | 68 |
| Pinellas | 513 | 66 |
| Osceola | 392 | 50 |
Aug 17 to Oct 9, 2026. Every county has its own page with weekly counts, top cities, and its price. All 67 counties →
Industries that build teams early
| Category (from business name) | Filings | Per week |
|---|---|---|
| Professional services | 4,418 | 566 |
| Construction and trades | 3,350 | 429 |
| Transportation and trucking | 3,154 | 404 |
| Health and medical | 2,410 | 309 |
| Technology | 1,544 | 198 |
| Education and childcare | 543 | 70 |
Counted from business names that say what they do. Many new businesses have names like "Blue Palm Group LLC" that don't, so the real numbers are higher.
How it works
From state filing to your first call
- 1
Get a free county sample
Recent filings for your county with owner phone numbers, in the same format as the daily list. Request it here.
- 2
Pick your county
$99 to $249 a month by county size, month to month. Tell us what you sell and we sort the list to fit. See pricing.
- 3
Call new owners each morning
The list arrives before your first call, while the businesses are days old.
Questions
Questions about employee benefits leads
What are employee benefits leads?
Employers that may want group health, dental, vision, life, or an HRA for their staff. Renewal lists and quote requests reach established employers; new business filings reach employers before they've set up benefits at all.
Do new businesses buy group health insurance?
Some do in the first year, especially practices and professional firms that recruit from employers with benefits. Many start with coverage for the owner and add a group plan or an HRA as they hire. Calling early puts you in that decision.
Are FiledToday's lists only for commercial P&C agents?
No. The list is every new business in your county with the owner's phone number. Benefits brokers ask for it sorted to the industries that hire professionals first.
How much does it cost?
Plans run $99 to $249 a month depending on county size, billed month to month, with no per-lead charges. The free county sample needs no card and does not start a subscription.
Other teams that use the list
Counts: new Florida LLC, corporation, and partnership filings between August 17 and October 9, 2026 whose business names matched the categories above, from the Florida Division of Corporations daily files. Methodology. Filing and tax rules are summarized for prospecting, not legal or tax advice.
Get this week's new businesses for your county.
Free county sample with owner phone numbers. Tell us what you sell and we'll put the businesses most likely to need it at the top.