For payroll, PEO, and HR providers · Updated October 13, 2026
Payroll and PEO leads: new Florida businesses about to hire
The first hire starts payroll taxes, new hire reports, workers' comp, and reemployment tax all at once. FiledToday sends your county's new businesses each weekday, early hirers first.
Free sampleNo cardOwner phone on every lead
Short answer
How do payroll and PEO companies find new employers in Florida?
Start with new business filings in the industries that hire early: construction, cleaning, restaurants, trucking, and medical. Between August 17 and October 9, 2026, Florida registered about 10,513 new businesses a week, about 1,857 of them in industries that hire early. FiledToday sends the ones in your county each weekday with the owner's name, phone number, and full mailing address, for $99 to $249 a month per county.
- New Florida businesses a week10,513
- In industries that hire early1,857 a week
- Busiest county for theseMiami-Dade, 328 a week
- On every leadOwner, phone, mailing address
- Price$99 to $249 a month per county
The first hire
What does the first hire start in Florida?
Florida has no state income tax, so owners expect payroll to be simple. These are why it isn't.
New hire reporting
Every employer reports new hires within 20 days, plus contractors paid $600 or more a year (s. 409.2576).
Reemployment tax
Owed at $1,500 in wages in a quarter, or an employee in 20 weeks of a year (DOR).
Workers' comp
Required with 1 employee in construction and 4 elsewhere, counting officers and LLC members (DWC).
Federal payroll
Withholding, quarterly Form 941 returns, W-2s, and an I-9 for every hire.
The conversation goes best before the first paycheck, which is why the list puts early hirers first.
Who to call first
Which new businesses should payroll providers call first?
- Construction and trade businessesOne employee triggers workers' comp, and crews grow fast.
- RestaurantsHourly staff, tips, and turnover from the first week.
- Cleaning and janitorial companiesCrews early, often paid weekly.
- Medical and dental practicesFront desk and clinical staff before the doors open.
- Trucking companies with W-2 driversDrivers who are employees, not contractors, bring payroll and comp.
The first call
What to say on the first call
"Hi, is this [name]? This is [your name] with [company]. I saw [business name] just registered with the state, congratulations. Are you planning to hire soon? Most new owners I talk to don't realize how much starts with the first employee, between new hire reports, reemployment tax, and workers' comp. Have you set up payroll yet?"
Lead with what the owner is about to deal with, not with what you sell.
Before you dial, check the calling rules. The TCPA, Do Not Call lists, and Florida's calling hours apply to every industry.
The full playbook, with Florida deadlines and follow-ups: How to get payroll clients →
The list
What's on every lead?
- Business name, entity type, and filing date
- The full principal and mailing address from the filing
- Owner or officer name
- The owner's phone number on every delivered lead, with email and website when found
- A category from the business name (contractor, restaurant, salon, trucking, and so on)
Delivered each weekday morning by email, Google Sheets, or CSV, filtered to your county. Holding companies, filing services, and out-of-state entities are removed first.
Straight talk
What these are, and aren't
- They are businesses that just registered in your county, with the industries that hire early (construction, cleaning, restaurants, trucking, medical) sorted first.
- They aren't inbound requests. The owner hasn't asked anyone for help yet. You can be the first call, not the fifth.
- They're public, but rarely called. Anyone can download the state's filings, but the files have no phone numbers and are full of holding companies, so almost no one works them. You get each business the morning after it registers, with the owner's number already found.
Lead sources
How do new-business lists compare to other payroll and peo leads?
| Lead source | What you get | Timing | Usually priced |
|---|---|---|---|
| CPA and broker referrals | An owner someone recommended you to | When the referrer thinks of you | Free or revenue share |
| Purchased business lists | Established employers, usually with a provider | Years after they started | Per record |
| Inbound and partner leads | Owners who searched for payroll or came through a software partner | When they're ready | Ad spend or per lead |
| New-business lists (FiledToday) | Businesses registered in the last few days, with the owner's phone | Days after filing | Flat monthly price per county |
Winning an employer from another provider means a migration. A new business has nothing to migrate.
Where are the most new businesses?
| County | Matching filings | Per week |
|---|---|---|
| Miami-Dade | 2,562 | 328 |
| Broward | 1,490 | 191 |
| Hillsborough | 1,003 | 129 |
| Orange | 1,000 | 128 |
| Palm Beach | 989 | 127 |
| Lee | 649 | 83 |
| Duval | 611 | 78 |
| Polk | 555 | 71 |
| Pinellas | 431 | 55 |
| Osceola | 396 | 51 |
Aug 17 to Oct 9, 2026. Every county has its own page with weekly counts, top cities, and its price. All 67 counties →
Industries that hire early
| Category (from business name) | Filings | Per week |
|---|---|---|
| Construction and trades | 3,350 | 429 |
| Transportation and trucking | 3,154 | 404 |
| Health and medical | 2,410 | 309 |
| Cleaning and janitorial | 1,779 | 228 |
| Beauty and personal care | 1,392 | 178 |
| Restaurants and food | 1,277 | 164 |
| Fitness | 579 | 74 |
| Education and childcare | 543 | 70 |
Counted from business names that say what they do. Many new businesses have names like "Blue Palm Group LLC" that don't, so the real numbers are higher.
How it works
From state filing to your first call
- 1
Get a free county sample
Recent filings for your county with owner phone numbers, in the same format as the daily list. Request it here.
- 2
Pick your county
$99 to $249 a month by county size, month to month. Tell us what you sell and we sort the list to fit. See pricing.
- 3
Call new owners each morning
The list arrives before your first call, while the businesses are days old.
Questions
Questions about payroll and peo leads
What are payroll leads?
Employers, or soon-to-be employers, who may need payroll processing, a PEO, or HR services. New business filings in industries that hire early are the earliest source: the business exists but hasn't run its first payroll.
Do new businesses need payroll right away?
Not all of them. A one-person consulting company may not hire for years. Contractors, restaurants, cleaning companies, and medical practices often hire within weeks, which is why the list is sorted by category.
Is this useful for PEOs?
Yes. A PEO pitch (payroll, workers' comp, and benefits in one) fits new employers in construction and cleaning especially, where workers' comp is required early.
How much does it cost?
Plans run $99 to $249 a month depending on county size, billed month to month, with no per-lead charges. The free county sample needs no card and does not start a subscription.
Other teams that use the list
Counts: new Florida LLC, corporation, and partnership filings between August 17 and October 9, 2026 whose business names matched the categories above, from the Florida Division of Corporations daily files. Methodology. Filing and tax rules are summarized for prospecting, not legal or tax advice.
Get this week's new businesses for your county.
Free county sample with owner phone numbers. Tell us what you sell and we'll put the businesses most likely to need it at the top.